MANY KINDS OF AI WORK.
ONE PROGRAM.
The AI UpShift Program brings together independent modules in AI video creation, AI creative design, data annotation and AI evaluation, AI-assisted app development, AI social media marketing, and AI agents and automation. Explore the modules that match your interests and build work you can demonstrate.
UpShift MODULES
ReelRush AI
"Create. Edit. Share Your Story."
Role focus: AI Video & Reels Creator
Turn a brief into short videos with a clear story, consistent visuals and purposeful editing.
Illustrative project brief: A three-video campaign with scripts, captions and an explanation of creative choices.
Example Skills
- AI-Generated Video Clips (B-Roll)
- Directing Videos with AI Tools
- Captions, Pacing & Editing
- AI Voiceovers & Sound Mixing
What You Build
- 5-part Founder Story short-form video series
- Library of AI-generated video clips for a consumer brand
- Product launch video with an AI voiceover
Series 'Neon Pulse' — 5 Part D2C Launch Campaign
Produced in 3.5 hrs · 4K AI Upscaled · Full B-roll Sync
VisualForge AI
"Design. Generate. Bring Ideas to Life."
Role focus: AI Creative Design Associate
Create visual concepts and campaign assets that fit a brief and a brand.
Illustrative project brief: A campaign design set with a visual direction, final assets and a usage guide.
Example Skills
- Writing Image Prompts & Controlling Layout
- Creating Brand Identities
- Keeping a Consistent Visual Style (incl. LoRA style models)
- Product Mockups
What You Build
- Complete visual identity (logo, colour palette and key artwork)
- Social media campaign in several formats (posts, stories, banners)
- Realistic product images for an online store
Solace Botanicals — Identity & 3D Spatial Renders
Consistent Character Seed · 8 Formats · Print-Ready 300 DPI
DeepAnnotator
"Work with AI. Power Better Data."
Role focus: AI Data Annotation & Evaluation Associate
Label images, text and audio, compare AI-generated answers and check data quality by following clear guides.
Illustrative project brief: A labelled practice dataset and a short report rating AI answers, with your reasons.
Example Skills
- Image Labelling & Bounding Boxes
- Text Categorisation & Sentiment Tagging
- Audio Transcription
- AI Response Evaluation & Comparison
What You Build
- Image Bounding Boxes
- Audio Transcription
- Text Categorisation
Support Bot Check — AI Answer Quality Review
50 Labelled Messages · 30 AI Answers Rated · Quality Report
VibeCoder
"Build. Automate. Ship Faster."
Role focus: AI App & Website Builder
Use AI-assisted building tools to develop, test and explain a website, web app or mobile app.
Illustrative project brief: A working prototype with a user flow, test notes and documented limitations.
Example Skills
- Planning an App & Setting It Up with AI
- Building Screens & Components (React)
- Android & iOS App Development
- Connecting to Other Services (APIs)
What You Build
- Responsive multi-page website for a product or business
- Mobile app prototype for Android and iOS
- AI-powered micro-tool web app (e.g. content re-purposer or calculator)
OmniQuote — Dynamic B2B Proposal Generator Web App
Live Demo Link · Responsive Layout · Tested User Journeys
BrandBuzz AI
"Market Smarter. Grow Brands."
Role focus: AI Social Growth Associate
Plan and create social content around an audience, an objective and measurable questions.
Illustrative project brief: A content plan with sample posts, creative assets and a measurement plan.
Example Skills
- Understanding Your Audience
- Planning Content Across Platforms
- Writing Captions, Hooks & Emails
- Writing Content That Ranks in Search (SEO)
What You Build
- Launch campaign plan for a new product
- 30-day content system for Instagram, YouTube and LinkedIn
- Five-email welcome series and sales page copy
GlowFormula — 30-Day Omnichannel D2C Growth Campaign
32 Assets · 5 Angles · Complete Email & Ad Copy Flow
AgentHandlers
"Build & Deploy AI Agents."
Role focus: AI Workflow & Agent Builder
Map a task and build an automation or agent workflow with checks and human oversight.
Illustrative project brief: A tested workflow with an approval step, failure handling and a clear process map.
Example Skills
- How AI Agents Work & Plan Tasks
- Letting Agents Use Tools & Apps (Tool Calling)
- No-Code Workflow Builders (Make, n8n, LangChain)
- Multi-Step Tasks & Handling Errors
What You Build
- AI agent that sorts and researches new sales leads
- Bot that tracks competitor news and sends a summary
- Workflow that welcomes new customers and reads their documents
AutoQualify v2 — Multi-Agent Inbound Sales Researcher
Human Approval Step · 4 Tool Calls · Tested Failure Cases
Who Is an UpShifter?
An UpShifter is someone who can apply AI across different kinds of work — from creating content and designing visuals to building applications, evaluating AI outputs and automating tasks. Rather than focusing on just one tool, an UpShifter understands how to use AI to solve practical problems.
Build your capabilities across the AI UpShift modules and work towards the UpShifter Certificate.
Explore the modules